SMART MOUTH

Your Dental Practice Resource Blog

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Tom Owens

dentist data

It Takes a Lifetime to Appreciate New Dental Patient ROI

The long-term value of a new patient is one of the most important — and misunderstood — metrics in dentistry. Determining how much the average patient spends in your practice over the lifetime of the relationship is critical because it enables you to make data-driven decisions about your marketing, including how much you should be willing to spend to acquire a patient, which campaigns are actually paying off, and whether you’re getting the best return on investment (ROI).

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