SMART MOUTH

Your Dental Practice Resource Blog

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Patient Experience

Facebook Ads for Dentists

Why is Facebook advertising so important for dentists?

Facebook advertising is one of the most effective ways to connect with new dental patients online. The leading social media network boasts over 2 billion active users, with users spending over 50 minutes a day and several hours per week on their platform.   

Below we’ve outlined some of the reasons we think Facebook ads are one of the best tools to promote your dental practice. If you can successfully implement Facebook ads in your marketing strategy, you’ll be able to significantly grow your dental practice in a predictable, measurable fashion. 

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What Dental Patients Want

Dentists are obsessed with trying to understand what motivates consumers to select and become long-term patients of a dental practice.

The goal is to crack the code” that enables them to take their patient acquisition and retention rates to the next level. We wanted to learn what factors actually have the greatest influence on a dental patient’s decision-making process. To find the answers, Futuredontics® conducted a major national survey of consumer attitudes towards dentists and dentistry. This report is designed to answer many of the most important questions facing dentists today, including: 

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How to Respond to Negative and Positive Patient Reviews (With Examples)

More consumers are reading online reviews than ever before.

And dentists are no exception. 98% of people at least ‘occasionally’ read online reviews for local businesses, and 84% of people say reviews play an important part in their decisions about healthcare.1 While star ratings and the content of reviews  certainly impact consumer decision, 89% of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews - so it's important to take the time to respond.2

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