Your Dental Practice Resource Blog

One Dentist Calls These Patients Lifesavers During COVID


Dr. Travis Campbell is ready to share the number-one tactic that has kept his practice “alive and thriving” this year: emergency patients. He explains how, in addition to an act of compassion, welcoming patients with emergencies into your practice can also be a savvy business move.

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dentist data

It Takes a Lifetime to Appreciate New Dental Patient ROI

The long-term value of a new patient is one of the most important — and misunderstood — metrics in dentistry. Determining how much the average patient spends in your practice over the lifetime of the relationship is critical because it enables you to make data-driven decisions about your marketing, including how much you should be willing to spend to acquire a patient, which campaigns are actually paying off, and whether you’re getting the best return on investment (ROI).

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